Avicii’s Groundbreaking Album ‘True’ Celebrates Its 10th Anniversary By Releasing Unfiltered Footage Of The Album’s Creative Process – Including Never Before Seen Clips

Sep 14 2023

It’s been ten years since the release of Avicii’s iconic album True and generations of fans are still singing along to the melodies. In honor of the album’s 10th anniversary, Pophouse and UMe are proud to announce a remarkable tribute to the music that has touched hearts and inspired a generation, through the release of unfiltered footage of the album’s creative process, including never-before-seen clips.

True is the groundbreaking debut studio album by electronic dance music pioneer, Tim ‘Avicii’ Bergling. Released in 2013, the album seamlessly blended electronic dance music with elements of folk, country, and soul, creating a unique and genre-defying sound. Featuring hit tracks like ”Wake Me Up” and ”Hey Brother,” True showcases Avicii’s ability to transcend musical boundaries and connect with a wide range of listeners. The album’s innovative fusion of electronic beats and acoustic instruments has left an enduring impact on the music industry, solidifying Avicii’s legacy as one of the most influential house producers of all time, and his music is considered the soundtrack of a generation.

On September 13th, the same date as the album’s initial release, a wide array of content will be offered to fans, ranging from short-form pieces tailored for TikTok and YouTube Shorts to in-depth, long-form content that provides an intimate look into the album’s creative process.

As an example, footage from the ”True Tour” will be released, letting fans re-experience a memorable act seen from the audience’s point of view. In another segment of the celebratory tribute, unfiltered footage of the making of ”Addicted to You” will be showcased, including never before seen clips.

Fans worldwide can also join in the celebration of Avicii’s seminal and record-breaking album through the announcement of two new limited-edition vinyl formats*. True will be reissued on an exclusive new color, whilst the remix album True: Avicii By Avicii is releasing on vinyl for the first time. *Pre-order True HERE.

About True
The story behind the album is notable. In March 2013, Avicii unveiled new music from the upcoming album True during a highly anticipated performance at the Ultra Music Festival in Miami. Fans were excited to hear the follow-ups to hits like “Levels,” but Avicii surprised everyone by bringing out a live band to perform a bluegrass and soul-inspired project. Initially, the crowd was unhappy, and Avicii received loud boos. The sound was not the typical progressive style that the audience had come to expect. However, Avicii took a bold risk and premiered the first versions of “Wake Me Up” and “Hey Brother.” Despite the negative feedback, Avicii had a vision for his music that he knew would resonate with his fans, and he stuck to it.

His vision paid off, as the album peaked at number one on the U.S. Billboard Dance Charts and went multi-platinum in various locations. True was a game-changer for the dance industry, and it solidified Avicii’s place as one of the greatest DJs, music creators, and producers of all time.